egpr held a series of micro-influencer events across the Summer months for continuous on-brand coverage and to re-ignite Reef’s cool factor!
Each event hosted was by a different influencer; Carla Rose Brett, Brittany Daisy and Ellese Chloe.
Influencers curated the guest list, allowing Reef to tap into their group of micro-influencer friends.
Each event consisted of a fun Reef branded pop-up party with beverages, food and Reef products to keep skin hydrated and allow attendees to embrace the brand and the essence of summer.
Influencer content deliverables were pre-agreed ensuring coverage for the brand would be utilised on both earned and owned social channels.
Styled by Sophia Kaplan | Photographed by Carlos Walters
egpr held an acro yoga class and brunch for key press and opinion formers at North Bondi Surf Lifesaving Club overlooking Bondi Beach.
There was an introductory talk from the Invisible Zinc team discussing the history of the brand, the efficacy of the products, physical vs chemical sunscreen and the brand positioning within the heavily populated sun care market.
A brunch of organic healthy nourishing dishes alongside freshly pressed juice was served.
Pre-event gifting guaranteed all attendees wore Invisible Zinc outfits for their acro yoga class.
Additional activity included a branded coffee cart and yoga mats to immerse guests within the world of Invisible Zinc.
Photographed by Carlos Walters
egpr held a breakfast event at NOUR Restaurant in Surry Hills to present an update on THE ICONIC and its Premium hub. The event brought together all the key players in the industry, ranging from fashion and consumer media, social media influencers and Australian designers currently featured on the website.
Patrick Schmidt, CEO and Advisory Board Member Donna Player presented at the event giving detail on THE ICONIC’s underlying mission is to “turn shopping into a seamless and inspiring experience”.
At the event, there was a section dedicated to showcasing the upcoming Premium Clothing, Footwear and Accessories collections that will be available on THE ICONIC, proving to be popular with the guests.
Styled by Buds and Bowers | Photographed by Josh Eriksson
We Are Feel Good Inc. sunscreen are passionate about living life outdoors.
To celebrate the launch of the brand media and influencers joined the brand’s founders for a beautiful brunch and learnt how to keep sun safe all year round living a life of adventure.
Styling and flowers by Sophia Kaplan | Photography by Elijah Lel-Kahale
A beautiful, botanical inspired launch event for natural skincare brand, Biology. Held at the Ovolo Woolloomooloo, leading beauty media and influencers attended and were treated to cocktails and a three course dinner with speakers including the brand founder and noted aromatherapist.
An initmate group of fashion, beauty and lifestyle media were invited to the Langham Hotel, Sydney for a delicious champagne afternoon tea and a lesson in etiquette and manners.
Glasshouse Fragrances celebrated Christmas in style at a private residence in Paddington, NSW.
Guests were treated to a preview of the new Christmas collection, while they sipped on cocktails and mingled with Co-Founder and Creative Director, Nicole Eckels.
Beauty media, lifestyle media and influencers gathered to celebrate the Circa Home Brand Refresh.
A customised breakfast was served to launch the updated range and the new inclusion of the Scented Burner and Scented Soy Wax Melts.
Wake Up & Wear The Roses. Boden believe that beautiful clothes are like beautiful flowers – they have the power to fill you (and the world) with happiness. For this collection their designers sought inspiration from flora and fauna across all of Britain.
A studio space was transformed to reflect a Boden garden where over two days media experienced the new collections.
Semele Walk was an incredibly successful fusion of fashion and opera. Directed by Ludger Engels, George Frideric Handel’s dramatic Semele and the exclusive designs of Vivienne Westwood resulted in the eccentrically fabulous Semele Walk. Set within the opulent surrounds of Sydney Town Hall, this Festival highlight featured models in Westwood couture strutting between the performers as they rampaged the entire length of the catwalk.
Enhancing the elaborate fashion designs and drama on the catwalk, TONI&GUY Hair Care created the spectacular hair looks for the opera stars and models. In Semele Walk, the models reflect the styling of the late Marie Antoinette with mini crinolines and dramatic hair and makeup imitations.
Glasshouse Fragrances held an exclusive Christmas dinner for media at a private residence in Darlinghurst, NSW to communicate the ‘Mingle all the Way’ message for 2014.
The event recreated a decadent New York Christmas feast with all the trimmings and brought to life the fabulous Megan Hess designed packaging.
Beauty media and influencers were invited to a British afternoon at the pub for the TONI&GUY Hair Care London Fashion Week Trend Event.
Hosted by Global Hair Ambassador, Mark Hampton, guests watched as Mark recreated looks straight from the catwalk, sharing his backstage tips and tricks used to create looks from Vivienne Westwood, Matthew Williamson and Fashion East.