To drive awareness around the tenth anniversary messaging and to tell Skinstitut’s ‘quality ingredient’ story, 17 media and influencers attended Skinstitut’s birthday cake bake off.
Hosted at Vive Cookery School, guests were grouped based on their skin concerns and invited to bake 1 of 5 healthy cake recipes inspired by Skinstitut key ingredients found in each of the 5 ranges.
Holistic Skin Analysis Tips Cards were placed at each cooking station, with tips on why the ingredients used benefit skin and facts on the skin issues of each group.
Whilst the cakes baked, Skinstitut Brand Expert’s, Nicola Kropach and Zoe Devine spoke about the brand’s history, the importance of holistic skin analysis and the differences between cosmeceutical and cosmedical